Listings

From CityStar Wiki

A CityStar® listing is a written review of a client's website, with a title, description, and a screen shot of their home page. Listings are usually written by CityStar's editors, saving clients' valuable time and providing an objective, third-party review of the site, as opposed to a straight marketing pitch. Proofs of listings are emailed to clients for their approval.

There is a qualified link with the listing that conforms to Google's Webmaster Guidelines, along with a number representing the listing's "Page Status," CityStar's proprietary system by which any listing is given rank within its home directory or a user search within the directories. Each CityStar® listing is placed in one of the 40 major categories, and the listing is placed in a city site that corresponds to its geographic location, within its subject site, enabling the listing to drill down to the prescribed niche that is the client's natural home market, where they find their relevant customer base. In addition, the listing has the added advantage of placement in the CityStar® National Website Directory, where, with appropriate Page Status, it attracts leads nationwide.

All listings have a title restriction of seven words and the various listing offerings have restrictions in the number of words in the description, anywhere from 50 to 100 words. Additional words can be purchased if the client desires them, though even then, there are editorial limitations dictated by design and usability.

Keywords are included in the title and description of the listing. That is why it is important that a listing is created by a human editor at CityStar® and is informed by their experience in crafting keywords into effective copy.

Page Status is a component of listings and accompanies the kind of listing that is purchased. The amount of Page Status awarded to each listing is enhanced by purchasing added features that are available for each listing, which CityStar's research demonstrates has generated increased click-through rates for clients.

All listings are subject to CityStar's Style Rules.

Types of Listings

• Video Listing - Page Status 9.30
• Featured Listing with Button - Page Status 9.00
• Featured Listing - Page Status 8.00
• Website Listing - Page Status 7.00
• Perma Listing - Page Status 6.90

See also: Categories, Style Rules, Enhancements

Order CityStar® listings online now, or call 1-800-689-6148.